We connect your data sources, build the foundation, monitor quality and keep everything running. Your team gets reliable data for dashboards, analysis, ML and AI without maintaining the infrastructure.
Penguin Platform provides a managed data foundation built for growing organizations. We provide reliable ingestion, structured data models, monitoring and a production-ready analytics layer. Choose the capability level that matches how your team works and expand without rebuilding your platform. Insight gives your team trusted analytics. Build gives technical teams the environment to create data products, ML and AI workflows.
A complete analytics foundation. We connect your data sources, maintain reliable pipelines, and provide a structured SQL model your team can use for reporting and analysis.
An advanced analytics and machine learning environment on top of the same managed foundation. Build custom workflows, experiments and data products while we maintain the underlying platform.
Asciendo is a Swedish company operating entirely under EU law and EU infrastructure. Your data stays in Europe — not because of a checkbox, but because every part of the stack was chosen with that in mind.
| Penguin (Asciendo) | US Platforms (AWS/Azure, Databricks) | |
|---|---|---|
| Company HQ | 🇪🇺 European Union | 🇺🇸 United States |
| Legal jurisdiction | EU data protection law | U.S. law (CLOUD Act, FISA 702) |
| Data storage | EU-based infrastructure only | Regional hosting options |
| Schrems II compliance | ✅ Compliant by design | ⚠️ Partial / complex |
| Operational control | You and Asciendo (EU) | Vendor under U.S. law |
Most growing companies don't need to build and maintain an entire custom analytics platform from scratch, they need reliable data through a solid foundation.
We manage the platform so you never have to think about it.
Infrastructure, maintenance, pipeline fixes, and SQL model evolution are all included in your subscription. No surprise invoices when something breaks.
The Data Foundation Sprint gets you from zero to a working dashboard in 2–3 weeks. Pre-built pipeline templates and a standardized data model mean we're not starting from scratch for you.
We monitor pipelines continuously and resolve problems proactively. Your dashboard shows clean data because we handle the operational noise — not because nothing ever goes wrong.
We map your sources, assess data quality, and deploy your infrastructure in a fixed 2–3 week engagement. You get a working dashboard at the end, not a roadmap.
We connect your systems — SaaS tools, internal databases, file exports — and build automated pipelines through a standardized bronze/silver/gold data model.
Clean data lands in your BI tool of choice. Your team builds dashboards, explores metrics, and runs analysis — we keep the foundation running underneath.
Add sources, upgrade tiers, or extend with Deep Dive engineering as your needs change. The platform scales with you on the same foundation.
SMEs and growing teams that need reliable analytics infrastructure but don't want to hire a data engineering team. If your business depends on clear metrics — revenue, churn, pipeline, operations — but your current data situation is messy, manual, or held together by one spreadsheet, Penguin is designed for you.
Infrastructure hosting, pipeline operation and maintenance, SQL model evolution as your business changes, cross-client platform improvements, and proactive monitoring. We handle the operational layer so your team never needs to. Custom development work e.g. new source integrations, bespoke data models is scoped and billed separately.
Yes. Legacy source integration is exactly where consulting comes in. We assess each system during onboarding — internal databases, ERP exports, custom APIs, file-based workflows — and scope the integration work accordingly. Standard sources with well-maintained connectors are faster and cheaper. Custom legacy systems take more time and are billed at our custom development rate. Either way, once it's built, it runs as part of your managed subscription.
Because custom infrastructure is expensive to build and fragile to maintain. Standardization is what keeps the platform affordable and reliable. When we improve the core stack, every client benefits without paying for it separately. The 80% of analytics infrastructure that all SMEs need looks very similar. We've built that 80% once and we keep it running well. The remaining 20% that's often business specific where we can help through consulting.
Your data is yours. We use open-source technology and standard formats throughout — Postgres, Parquet, open BI tooling. You can export your data and configs at any time. We don't believe in making it difficult to leave; we'd rather earn your subscription every month by making the platform genuinely valuable.
Penguin is built for reliable business analytics and data foundations not real-time streaming, millisecond latency systems or high-frequency transaction processing. Companies with large internal data engineering teams that want full ownership of every infrastructure component may eventually outgrow it.
We're onboarding our first clients now and building the platform around real patterns. Early adopters get preferential pricing and direct input into the roadmap.
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